In spring, not only do plants bud but opportunities bloom. From 25 to 27 March 2022, the city of Milan hosted the first edition of the Milano Graphic Festival (MGF), a new event dedicated to graphic design, illustration and visual cultures. The event involved 3 days of exhibitions, workshops, talks, lectures and installations that became a benchmark for contemporary visual design.
With a selection of our latest projects, we were chosen as guests at the second edition of SIGNS, Grafica Italiana Contemporanea, along with 24 other Italian designers. The exhibition showcased the latest achievements and dynamics in graphic design at BASE Milano, one of the two hubs of the Milano Graphic Festival.
Around a 2x1-metre table, we talked about graphic design from our point of view and sensitivity, from packaging to book design, brand identity to exhibitions. A highly varied visual archive, showcasing the strengths and distinctive features of graphic tools.
The event was curated by Francesco Dondina and promoted by SIGNS, in collaboration with the h+ agency.
«Graphic design is everywhere, wherever we turn: in streets and public spaces, in homes and offices, on shop shelves, on everyday objects and in different forms of communication. Graphic design has helped and continues to help build a country's identity and culture.»
Photo credit h+ Isabel Rosanova
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