Budri is an Italian company that specializes in the production of fine marbles, with half a century of experience in the execution of complex large-scale marble projects such as villas, residences, hotels, boutiques and other prestigious buildings.
We started working with Budri when they decided to redesign their brand identity and rethink their corporate guidelines to reflect the two branches of the company: the traditional one for the production of precious marble inlays, and the new division that focuses on the partnerships with some of the most important contemporary designers, starting from Patricia Urquiola.
The new brand reminds marble inlay components. This allowed us to play on positive/negative elements and inserts, hinting to the complex patterns and productions that have established Budri as a global leader. We then applied the same features to the creation of the website and the new Classics and Design catalogues.