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CAI / Corriere della Sera Guidebooks

CAI / Corriere della Sera Guidebooks
Client

“I have walked myself into my best thoughts” Bruce Chatwin wrote. Club Alpino Italiano Guidebooks are like an invitation to get your boots and backpack and start walking.


For the communication agency Cervelli in Azione, we worked together with Club Alpino Italiano (CAI) on the art direction of four books that are issued at newsstands with the purchase of Corriere della Sera and La Gazzetta dello Sport newspapers.

Guida ai Rifugi del CAI (Guide to CAI Huts) has now reached its third edition and groups all the alpine huts that are managed by CAI. The book includes a short history of each hut, its geographical location, contact details, services, and hikes. I sentieri della Grande Guerra (Trails of the Great War) teaches the history, events, and routes of First World War on Italian Alps. I sentieri per la Libertà (Trails to Freedom) traces the events and places of the Italian Resistance Movement 70 years after the Liberation. Montagne a pedali (Mountains on Pedals) is a journey to discover the fascinating world of bike trekking through various routes on the Italian mountains.