To reinforce this change, they hired us to renew the visual identity of their Group, maintaining the connection with their past and marking the path for future communication strategies.
We decided to assign one colour to each family of services, and use each colour to build the Group logo.
We wanted to set our designs apart from what most other competitors usually do, i.e. using pictures of trucks on the road. So we decided to use the powerful illustrations by Andy Potts.
Each business unit is represented by a composition with various illustrations that are used across the brochure with their services, the website, the communication tools for trade shows, etc. The images are designed to form one single composition that is used for all materials of the Group.
In addition, together with TinBob Studio, we’ve created two institutional videos that the Group uses for trade shows and internal marketing events.
One of the most interesting tools we’ve designed, is the interactive map that shows both on computers and tablets all the European destinations, railways, motorways, and docks where you can book their services.
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