We first started developing the smartphone version for the website, then moved on to tablets and computers. We wanted the images to look at their best, and to improve the space layout and readability of articles on all screen sizes.
We worked with their editorial staff to identify and design the navigation paths for readers who reach the news from search engines or social networks, rather than from the website home page. The articles are included within larger events, or “stories”, that are taking place throughout the world, and are accompanied by videos and photo galleries that can readers can browse in various ways.
Now that the website is live, we continue working with the publisher to develop new advertising formats or redesign other tools to support continuous improvement.
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