We began by involving key Italian and international managers in the process. We shared a survey with them asking to define the brand values and the goals of the new identity, as well as envision the journey of the company for the next few years. After that, we started designing some proposals for their new logotype, giving it a strong boost to the future and a hint to their past. We didn’t change the yellow colour, because that’s what has always identified them in their industry.
The new brand conveys ideas of technology, speed, strength and reliability. And these features can also be found everywhere in their new communication tools, from their catalogues to the website.
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